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Don't make the Dukakis mistake

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By Rick Howell

We’re told by political analysts that American voters don’t like “negative campaigning.” The talking heads say that voters want “positive” ideas, uplifting proposals about what candidates would offer for the future.

It’s true that people respond to proposals that reflect their hopes. This was certainly the case during the Great Depression, when most voters saw that Franklin Delano Roosevelt’s promise of a “New Deal” was exactly what they needed. Today, however, we live in far more cynical times.


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