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Social Media: Tips and Tools for Using Social Media to Build Support for Your Mission

Date: 
07/24/2014 - 9:30am - 12:30pm

Course Title: Social Media: Tips and Tools for Using Social Media to Build Support for Your Mission

Instructor(s): Marijean Jaggers, Jaggers Communication

Description: The new media landscape is changing. As it changes, your social media strategy needs to change with it. This session will explore the latest social media developments and recent demographic trends to help you figure out the best places to invest your social media resources.   

In this session we will examine the following:

  • An overview of the latest developments in Facebook, Twitter, LinkedIn, and other platforms
  • An overview of some new social media that have become popular: Instagram, Pinterest, Vine, and more
  • New ways to use social media to promote your mission, fundraise, and recruit volunteers
  • Creating a S.M.A.R.T (specific, measurable, attainable, realistic and timely) plan for your Social Media campaign
  • Integrating your Social Media efforts into your existing marketing and public relations campaigns

Participants will walk away from this session with a framework for developing a Social Media plan, a greater understanding of how to use Social Media and using the latest tools and enhancements. 

Location: United Way of Central Virginia, 1010 Miller Park Square, Lynchburg

Hours:  9:30 AM - 12:30 PM

 

Register online at www.cvane.org