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Say goodbye to your Gatorade.
Vanquish your Vault.
Pass on the Powerade.
Listen up, athletes of the world, there’s a new sports drink ready to rejuvenate you.
Actually, it’s not new at all. In fact, it’s one of civilization’s oldest beverages.
That’s right. Beer is being positioned as the latest drink of the sporting crowd.
Sure, it’s always been the beverage of choice of certain sporting crowds: the billiards set and the bowlers, for instance.
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