Demographics.
If you could boil down to one word how national Republicans managed to lose another presidential election, that would be it. Aside from President Barack Obama’s popularity and the issues that helped him, the GOP’s refusal to come to terms with the changing population face of this country is mostly what got it beaten.
Some people get very sensitive if you say that the GOP is too white, or “lily white,” as I like to put it. But go to a Republican rally, and tell me what you see.